Antoine Jouineau
Commercial transformation professional with deep expertise in pricing strategy, deal desk governance and health economics.
I help B2B organisations in medtech, diagnostics and industrial sectors turn pricing from an operational afterthought into a strategic capability — combining rigorous governance, data-informed decision making and health economics insight.
Two decades of commercial leadership in complex B2B markets
Antoine Jouineau is a commercial transformation professional with around 20 years of experience spanning medtech, diagnostics and industrial sectors. His career has taken him through global organisations including Medtronic, Abbott Laboratories and Ingersoll-Rand / Thermo King, where he built expertise in pricing governance, commercial operations and cross-functional deal management.
What sets his approach apart is the combination of commercial rigour with health economics — a discipline increasingly critical for organisations navigating reimbursement, market access and value-based pricing.
Capabilities
Practical, governance-led support for organisations that want pricing to become a sustainable competitive advantage.
Pricing Strategy & Governance Design
Design pricing architecture, governance models and decision rights that align sales, finance and product teams.
Deal Desk & Commercial Approval Frameworks
Build repeatable deal desk operating models, approval workflows and escalation paths for complex B2B transactions.
Health Economics-Informed Pricing
Integrate health economics, reimbursement and value evidence into pricing and market access strategy.
Commercial Transformation Advisory
Guide end-to-end commercial transformation — from process redesign and tooling to capability building and change adoption.
See the Thinking in Action
A live demonstration of deal desk governance in action — directed, specified and debugged end-to-end, using AI-assisted development.
Deal Desk Portal Prototype
This working prototype shows how a modern deal desk can operate: reimbursement mapping, tender pipeline management, contract lifecycle tracking and price governance with automated approval workflows. It is a tangible example of the systems thinking and commercial discipline behind Valeur Pricing.
Note: the portal linked below is a fictional prototype — company names, data and pricing are illustrative only.
Practice the Objections That Decide Reimbursement
A live tool for market access professionals to build fluency in handling HTA and payer objections — grounded in real, published assessment patterns.
Payer Objection Training
A structured practice tool covering comparator selection, evidence quality, cost-effectiveness, and indirect comparison methods — the objection categories that actually decide reimbursement outcomes. Built on real published HTA assessment patterns.
Note: free guest access includes 3 questions; account creation unlocks the full question bank.
Where Does Your Pricing Function Stand?
A free self-assessment that scores your organization across pricing strategy, transaction management and technology adoption — built on the same governance thinking behind the Deal Desk Portal.
Pricing Maturity Assessment
An adaptive assessment that infers maturity from how your organization actually operates — not self-rated scores. Get an overall score out of 100, a breakdown across four pillars, and a full AI-generated report with recommendations mapped to specific next steps.
Takes about 5–10 minutes. Available in a general version and a life-sciences-specific version with market access, reimbursement and tender modules.
Education & Distinctions
Global MBA
University of Manchester — Distinction
Professional Diploma in Health Economics
IPA Ireland — First Class Honours, Academic Honours List 2026
Master in Comptabilité / Contrôle / Audit
Université d'Auvergne — Mention Bien
Let's talk pricing
Based in Galway, Ireland and working with advisory clients across Europe.